The Agri-Food Partnership of the Region of Central Greece (APRCG) is a non-profit civil organization established at the initiative of the Region of Central Greece. It operates as a consortium of public and private sector stakeholders involved in the agri-food value chain.

Mission and Vision

The primary aim of APRCG is to promote the agri-food sector of Central Greece and to document and showcase locally produced goods. The organization also provides advisory and support services to businesses in the primary and processing sectors of the region.

Among its members are municipalities from the five regional units of Central Greece, chambers of commerce and industry, agricultural cooperatives, professional associations, and private enterprises.

The vision of the initiative is to create and offer to the global food and beverage market a “window of knowledge” for the agri-food products produced in the blessed land of Central Greece. Its goal is to highlight these products to the highest levels of international gastronomy, earning them the recognition they truly deserve.

The mission focuses on equipping agri-food businesses in the region with modern promotional tools, support mechanisms, and the scientific and professional expertise needed to meet the high challenges of the globalized market.

Goals and Objectives

APRCG exclusively serves public-benefit purposes, benefiting businesses and producers in Central Greece’s agri-food sector, as well as related sectors such as catering and tourism.

  • Enhancing the recognition of agri-food products
  • Promoting and spreading local and Mediterranean diets
  • Documenting, supporting, and promoting the “Basket” of Regional Products
  • Bridging the gap between producers and consumers
  • Encouraging the extroversion of agri-food businesses
  • Fostering synergies between agri-food, tourism, and catering sectors

Services and Activities

APRCG offers a wide range of services, including organizing, coordinating, and supporting activities in product promotion and documentation, professional training, market research, and consumer education. The organization also acts as the applicant entity for co-financed programs promoting exports and innovation.

Key Achievements

  • Participation in 15 food and beverage exhibitions and festivals
  • Comprehensive support for 135+ exhibitors
  • Organization of 10 professional training workshops and seminars
  • Representation of local producers at 5 prestigious international events
  • Coordination of 3 research projects
  • Lead applicant for 3 co-financed programs focusing on promotion, education, and innovation.

Through these efforts, APRCG plays a pivotal role in enhancing the visibility and competitiveness of the region’s agri-food products while fostering collaboration across related industries.